Delivers intentional end-to-end product design. Successfully shipped 0 to 1 MVP’s, feature redesigns, and usability improvements while balancing user needs, technical limitations, and business goals.

Partners with product management and engineering to define road map strategy and supports implementation.

Demonstrates the value of user-centered design to stakeholders through data and concept visualization.

Mentors junior designer to grow talent within our team – provides structured and detailed feedback about design work and presentation skills.

🏅 Earned promotion in 2023 for delivering features that positively impacted KPI’s for subscriptions, engagement, search conversion, and e-commerce. 

Designed and launched incremental search features, achieving a 33% increase in keyword conversion and ensuring that 72% of users found relevant results during their session.

Led design and strategy for the new revenue-driving Home Page platform across desktop & mobile. Contributed to the new design system and delivered a custom CMS for content and ad merchandising.

​Project scoping & MVP definition in collaboration with CEO and head developers

Competitive research of industry adjacent apps and detailed feature analysis

Design of core app navigation, landmark screens, onboarding flows, roadmap for future iterations

Collaboration on the UI and app design system

We operated Turkey & Reuben from 2021-2022. In a time of deep isolation, we forged lasting community connections with local organizations and found mutually beneficial partnerships that would serve their philanthropic efforts and grow our brand.

Drove sales of 750+ custom hats and apparel products through art markets, strategic partnerships, retail, and online shop. 

Designed the line of apparel, UX/UI of the website, and managed all business operations including financial and inventory planning. 

Managed multiple client projects across industries including agriculture, cosmetics, and retail, spanning both enterprise software and B2C apps. 

Delivered detailed interaction prototypes for user research, design sprints, and feature implementation – leveraging research insights to drive design decisions and shape product road maps.

Extracted valuable insights from qualitative research and produced analysis briefs for client teams. 

Adapted methods and tools used for design and research projects of variying scope and timelines to optimize the client's budget and consulting hours.