I'm Noa
I'm a strategy-minded designer shaping what gets built and why. NYC 🍎
Currently driving product strategy & design at Disney, working on subscriber lifecycle, acquisition & retention across Disney+, Hulu, and ESPN.
Selected Experience
CURRENT ROLE
2026 - Present
The Walt Disney Company
Shaping product strategy and design across the subscriber lifecycle for Disney+, Hulu, and ESPN
LEAD DESIGNER
2025 - 2026
J.P. Morgan Chase
Leading vision and product design initiatives shaping the future of The Infatuation’s iOS and web experiences.
IN HOUSE
2020-2024
Cricut
Designed discovery, subscription,
e-commerce and design tools used by 8M creative users worldwide.
2018-2020
Swim Interaction Desigin
Designed products across industries, rapidly turning early concepts into prototypes and deep UX research.
BUSINESS VENTURE
2021-2022
Turkey & Reuben
Founded an apparel brand, designing products and building local identity. sales channels and online presence.
Goals:
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Collaborate with talented teams.
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Deliver excellence in my work.
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Contribute to innovative products & impactful user experiences for all.
I found design, somehow
I am deeply grateful for the journey that led me to interaction design as it was never my original destination. My path began in marketing, then later in graphic design, experiences that enrich my work today through sharp business acumen and an eye for aesthetics.
I wanted to tackle strategic, meaty, & hard-to-solve problems.
From 2018 to 2020, I honed my craft at Gitta Salomon’s Swim Studio, a renowned UX and interaction design agency in San Francisco. My time in this role unlocked attention and care for the art user experience design and rigorous research.
UX and product design, for me, is the perfect intersection of my skills and passions, blending analytical thinking with creative impulse. Over the years, I have shipped successful products across lifestyle, retail, agriculture, e-commerce, social media, and non-profit sectors, reinforcing my commitment to creating meaningful user experiences for all. I believe in the power of lifelong learning and mentorship, and I’m dedicated to guiding peers and fostering collective growth.
I am always creating something new. See some of my personal projects below.
Personal Projects
I take pride in my personal projects. Planning, designing, and executing these endeavors (big or small) demonstrate my creative interests and opportunities I've created for personal growth.
Since 2022, I've worked closely with local dark indie rock band Why Another. From designing their website to showcase new music and shows, to producing custom merchandise and capturing their spirit on social media. Follow their journey and see you at a show!
In the search for community through design, Mara Ezekiel and I created and operated Turkey & Reuben from 2021-2022. Our small apparel business delighted hundreds of customers and allowed us to explore the design of our products, brand, shop experience, and marketing campaigns in a world of our own creation.
Digital Collages
Crafted with care and attention to detail, these digital collages are a creative outlet for me. Each composition reflects my personal style and serves as a reflection of my artistic evolution. This selection was designed using Pinterest Shuffles.
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